Accessibility Statement

Our Commitment

Ruby Hill Farm is committed to ensuring that our website — rubyhillfarm.com — is accessible to the widest possible audience, regardless of technology, ability, or circumstance. We believe that every person, including those with disabilities, deserves equal access to information about our farm, our products, our events, and the work of Madi's Way.

We are actively working to improve the accessibility and usability of our website and in doing so adhere to many of the available guidelines and standards. Accessibility is an ongoing effort, and we view it as an integral part of our values as a community-focused farm and organization.

Standards & Conformance Status

Our goal is to conform to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, published by the World Wide Web Consortium (W3C). WCAG 2.1 Level AA defines requirements for designers and developers to improve accessibility for people with disabilities. Conformance with these guidelines helps make the web more accessible to users who are blind or have low vision, deaf or hard of hearing, have limited movement, speech disabilities, photosensitivity, or learning and cognitive disabilities.

Our accessibility efforts are guided by the following standards and references:

• WCAG 2.1 Level AA — Web Content Accessibility Guidelines (W3C)
• Section 508 of the Rehabilitation Act of 1973, as amended
• Americans with Disabilities Act (ADA), Title III — Public Accommodations
• WAI-ARIA 1.2 — Accessible Rich Internet Applications specification
• New York State Human Rights Law — which prohibits disability discrimination

Measures We Have Taken

Ruby Hill Farm takes the following measures to ensure accessibility of our website:

• Included a visible skip navigation link to allow keyboard users to bypass repetitive navigation and reach the main content directly.
• Applied semantic HTML5 elements throughout the site (e.g., <main>, <nav>, <header>, <footer>, <article>, <section>) to convey meaning and structure to assistive technologies.
• Ensured all meaningful images include descriptive alt text attributes; decorative images use empty alt attributes (alt="") so screen readers ignore them.
• Used ARIA landmark roles and labels to describe the purpose of page regions where native HTML semantics are insufficient.
• Designed all interactive elements (links, buttons, form controls) to be fully keyboard accessible without requiring mouse interaction.
• Maintained a minimum color contrast ratio of 4.5:1 for normal text and 3:1 for large text, in compliance with WCAG 2.1 Success Criteria 1.4.3 and 1.4.11.
• Ensured the site layout is responsive and reflows on all viewport sizes without loss of content or functionality, supporting users who zoom up to 400%.
• Provided visible focus indicators on all interactive elements to support keyboard navigation.
• Implemented a logical reading order and heading hierarchy (H1 → H2 → H3) to facilitate navigation by screen reader users.
• Telephone numbers are formatted as clickable tel: links to support users on mobile devices and those using assistive calling technologies.
• All form elements include associated, visible labels and appropriate error messaging.
• Included language declarations (lang="en") on the HTML element to assist screen readers in applying the correct pronunciation rules.
• Pages include descriptive, unique title elements that reflect the content of each page.
• Included structured data (Schema.org) markup to assist search engines and assistive technologies in understanding page content and context.
• Respected the prefers-reduced-motion CSS media query to disable animations and transitions for users who have requested reduced motion in their operating system settings.
• Implemented high contrast mode support using the forced-colors CSS media query.

Known Limitations

Despite our best efforts, some areas of our website may not yet fully conform to WCAG 2.1 Level AA. We are aware of the following known limitations and are actively working to address them:

• Image carousel / slideshow: The image carousel on our homepage may have limited keyboard operability and may not announce slide transitions to screen reader users. We are evaluating a fully accessible carousel implementation.
• Third-party embedded content: Our embedded Instagram feed (powered by EmbedSocial) and our EventBrite ticketing widget are provided by external vendors. We cannot guarantee full accessibility conformance of these third-party components; however, we encourage users to contact us if they experience barriers.
• Legacy images: Some older images in our gallery sections may lack sufficiently descriptive alt text. We are conducting a full content audit and updating all image descriptions.
• PDF documents: Any downloadable documents linked from our site may not be fully accessible. We are committed to providing accessible alternatives upon request.
• Video content: Any videos embedded on or linked from our website may not include closed captions or audio descriptions. We will add captions and transcripts to video content as resources allow.

We are committed to resolving these limitations. Our accessibility improvements are ongoing and are prioritized by impact on users.

Assistive Technologies Supported

Our website has been designed and tested to support compatibility with the following assistive technologies and browser combinations. We aim to ensure a comparable experience across all of these environments:

• NVDA (NonVisual Desktop Access) with Mozilla Firefox on Windows
• JAWS (Job Access With Speech) with Google Chrome and Microsoft Edge on Windows
• VoiceOver with Safari on macOS and iOS (iPhone/iPad)
• TalkBack with Chrome on Android devices
• Dragon NaturallySpeaking (voice control software) with Chrome on Windows
• Windows High Contrast Mode with Microsoft Edge
• Keyboard-only navigation across all modern browsers
• Browser zoom up to 400% without loss of content or functionality

Third-Party Content

Our website may include content, widgets, and integrations provided by third-party service providers, including but not limited to:

• EmbedSocial — Instagram feed embedding service
• EventBrite — Event ticketing and registration platform
• Google Maps — Mapping and location services
• Instagram — Social media content embeds

While we make every effort to work with vendors that prioritize accessibility, Ruby Hill Farm does not control or maintain the code of these third-party services and cannot guarantee their accessibility conformance. If you encounter a barrier related to third-party content on our website, please contact us and we will work to provide the information or functionality through an accessible alternative.

Physical Accessibility at Our Farm

In addition to our digital accessibility efforts, we are committed to ensuring that visitors to Ruby Hill Farm can enjoy our farm stand, events, and property comfortably. Our physical location is located at:

If you have specific accessibility needs or require accommodations for your visit — including accessibility for individuals with mobility limitations, visual or hearing impairments, or other disabilities — please contact us in advance so we can make appropriate arrangements. We are a working farm and some areas of the property are natural terrain; we will do our best to ensure that all guests can participate in our events and access our farm stand.

For inquiries regarding physical accessibility, please contact Diana at: 917-733-9363

Feedback & Contact

We welcome your feedback on the accessibility of rubyhillfarm.com. If you experience any barriers to accessing content on our website, or if you find any content inaccessible to you, please let us know. We take all accessibility concerns seriously and will do our utmost to respond and address the issue promptly.

What to include in your message: Please describe the specific accessibility barrier you encountered, the page URL where you encountered it, the assistive technology or browser you were using, and your preferred format for a response.

Formal Complaints & Enforcement

We are committed to resolving accessibility concerns directly and promptly. However, if you are not satisfied with our response to an accessibility concern, you have the right to escalate your complaint to the relevant authorities. The following organizations handle ADA and accessibility-related complaints in the United States:

• U.S. Department of Justice (DOJ) — Civil Rights Division
  www.ada.gov/filing_complaint.htm (opens in new window)
• U.S. Equal Employment Opportunity Commission (EEOC)
  www.eeoc.gov (opens in new window)
• New York State Division of Human Rights
  dhr.ny.gov (opens in new window)

We encourage you to contact us directly before filing a formal complaint, as we are committed to resolving accessibility barriers cooperatively and in good faith.

Legal Disclaimer

Ruby Hill Farm makes every reasonable effort to ensure that the content on rubyhillfarm.com is accessible to all users, including individuals with disabilities, in compliance with applicable accessibility standards including the Americans with Disabilities Act (ADA), Section 508 of the Rehabilitation Act, and the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA.

Our website is an ongoing project, and while we strive for full accessibility conformance, we acknowledge that some areas of the site may not yet fully conform to all WCAG 2.1 Level AA success criteria. We are actively and continuously working to remediate any identified non-conformances as resources permit.

Ruby Hill Farm does not warrant that this website is fully accessible to all users or that it fully conforms to all applicable accessibility standards. Accessibility is a continuous improvement process, and the nature of web technology means that some content — particularly third-party embedded content — may not be within our direct control.

This Accessibility Statement does not constitute legal advice. If you have legal questions relating to accessibility compliance, please consult a qualified attorney.

Nothing in this Accessibility Statement shall be construed as an admission of liability, a waiver of any defense, or an acknowledgment of any non-compliance with applicable law. Ruby Hill Farm expressly reserves all legal rights and defenses.

If you believe that a specific page, feature, or piece of content on our website is inaccessible to you, please contact us immediately using the contact details provided in Section 8 of this statement. We are committed to working with you to find a suitable solution or alternative means of accessing the content or service you need.

This Accessibility Statement was last reviewed and updated on January 1, 2025.